PROJECT

Speaking of the job market, the advancement of technologies opens up a new world of possibilities. A survey carried out by the Brazilian Association of Information and Communication Technology Companies (Brasscom) revealed that the IT (Information Technology) market should create 420,000 new jobs by 2024.

With this in mind, Digital Formation aims to promote digital inclusion in areas little accessed by young people from the tide. Formations such as UX (User Experience Design) and Front-End, due to the high cost and restricted market, are little explored and occupied by young people from the periphery, thus promoting an elitization in the labor market. These courses are offered in this training, as well as project mentoring for young entrepreneurs in Maré.

The purpose is to; democratize the knowledge of technologies creating a generation of young peripherals connected and engaged.

HOW IT WORKS

With little or no access to the internet, with a lack of quality equipment and a shortage of professionals, it is almost impossible for youth from the periphery to want to work with technology, even though this is one of the fastest growing markets.

Based on the partnership with Itaú and Tera, Digital Formation aims to promote a technological revolution in Maré, encouraging young people to access and delve into cutting-edge tools, methods and technologies.

OUR ACHIEVEMENTS

All the collaborators involved want to foster other social impact initiatives within this and other favelas, as technology is a tool for inclusion. ;o.

""A tuned and connected youth will occupy spaces and open doors for the next." - Digital Training Team

Meet some of the projects of our first class :

Julie Any Chaves de Oliveira

Blue Library

Rayanne da Felix Da Silva

Society of Living Poets

Lorena Froz

Faveleira

Raissa Lima

For them

TESTIMONY

"After I started researching more and understanding about it, I saw that UX is something I already do on a daily basis. In addition to the job market that has a wide offer, I would like all companies to care about UX as I do now, after going through the training!"

Rayanne Felix, 20, creator of theSociety of Living Poets

"What impressed me was the interaction with my work group, we are still friends and we maintain our group. With them I was able to learn a lot more and I felt super comfortable to exchange ideas, it was really an incredible experience to meet these people. to have Arlindo Penteado as a mentor in this process, a great person who I still keep in touch with and is constantly helping me in the consolidation of “Faveleira."

Lorena Froz, 20, creator of the Faveleira project

"In one of the Desk Research classes, I was able to understand more about this alignment about thrift stores thinking about the past, present and future. And in this quest to know more about my audience, I was able to apply techniques such as protopersona, persona designer and empathy map to give a new look at these segmentations within a social business with circular fashion."

Stefany Silva, 22, resident of Rubens Vaz, producer and CEO of Jeans Ancestral thrift store; Jeans Ancestral

"[About the photography project], I have been evolving and presenting it in my profiles. All the materials selected (and developed in this space of time) were edited using the computer that was given to us, being of great help due to the editing are too heavy for conventional computers and also guiding everything we were taught to capture my audience."

Ana Beatriz Pires, 20, creator of the Sirene Fotografia project

"I got to know Redes da Maré when I was 7 years old and I've been a student of several courses (Preparatory for the 6th year and High School, CPV). In the mentoring with Itaú, the mentor listens to my Blue Library project, analyses, asks, observes, gives an opinion and, based on that, we see what we can do to improve."

Julie Any, 20, graduated in Marketing and Bibliotherapy, and has worked in the areas of Education, Territorial Development and Art, Culture, Memories and Identities

COURSE MODULES

Understand the path they went through:

UX design

At the moment, there is no estimated return of the project. Follow our social networks. @redesdamare

TEAM

Education axis coordinator: Alessandra Pinheiro, Andréia Martins e Daniel Remilk

Facilitator/Mediator: Daniel Remilik

PARTNERS

Itaú

Tera

DIGITAL TRAINING CONTACT

E-mail: eixoeducacao@redesdamare.org.br

WhatsApp from Redes da Maré: (21) 99924-6462

HIGHLIGHTS

Passo 1. Seleção

O projeto teve seu início em Julho de 2021 e finalização em Julho de 2022 com os seguintes passos:

10 jovens empreendedores da Maré para receberem formação de Front-End, User Experience Design e mentoria de profissionais do Itaú visando o impacto social no território.

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Passo 2. Formação em desenvolvimento Front-End

Ao aprender a desenvolver a interface gráfica do usuário de um website, por meio do uso de HTML, CSS e JavaScript, o grupo pôde construir e compreender como os usuários podem visualizar e interagir com o site. Em parceira com Tera.

Passo 3. Curso de formação em UX Designer

Com o objetivo de entregar boas experiências para seus usuários e clientes, a formação em UX teve o desejo de gerar satisfação, surpresa e encantamento nas pessoas, em parceira com o Tera.

Passo 4. Aplicação das ferramentas

Como aplicar e utilizar as ferramentas que aprendemos nas formações em nossos projetos de impacto social?

Nesse estágio, as ações de cada projeto foram repensadas a partir das ferramentas aprendidas, como construção de matriz, construção de personas, pesquisa de usuário, jornada do usuário, mapa da experiência, entre outras. A partir da aplicação dessas ferramentas e métodos, cada empreendedor aprendeu a compreender seu público, o alcance e qual identidade e linguagem as ferramentas precisam ter.

Passo 5. Mentoria Maré e Itaú

Para a promoção de outras conexões e construções pensando no desenvolvimento dos projetos de impacto social, o projeto também uniu os jovens aos profissionais do Itaú, e a cada 15 dias, ocorria uma mentoria individual que visava o desenvolvimento do projeto em seu impacto social.