PROJECT

One of the main tools for Territorial Development activities is the production of knowledge about the communities of Maré, based on regular research in the region. Redes da Maré has consolidated a specific knowhow, through training and partnerships, that’s able to feed not only its own research nucleus, but also projects from other axes. Research and diagnostics support the formulation of a sustainable development plan for Maré, supported by an up-to-date socioeconomic data on the living conditions of local population.

Census Maré began in 2010, in partnership with Observatório das Favelas, and its success encouraged other research projects. More than 200 residents were trained for the labor. The Multidisciplinary Team is made up of geographers, economists, statistics, social scientists, social workers, geoprocessing technicians and cartographers.

steps of census maré

 

# 1st Step - Streets of Maré Guide - Published in 2012 (with a second edition updated in 2014), the Streets of Maré Guide has plants, public places, Postal Code (CEP) and history of each of the 16 communities from the tide. A complete revision of the official cartographic base of the territory was carried out from the digital meshes provided by the Pereira Passos Institute (IPP), a municipal agency. The work mapped 815 public places, of which more than half were not in the official bases, noting that more than 100, between alleys and sleepers, had no name known to the residents. The guide was then used by the postman, health workers, the guardianship council, social workers and even court clerks to locate in the region. The mapping of the streets also served as a basis for the 2016 Rio de Janeiro City Government to officially recognize more than 500 places in the region, placing Maré on the city map and guaranteeing all the CEP of their homes. The process of confirming the names of the roads was another stage of work, which involved Redes da Maré, IPP and the population of the different communities of Maré.

  

# 2 st Step - Maré Development Census - This phase of the Census counted 3,182 commercial establishments in Maré and gathered information on suppliers, customer profiles, credit instruments, technical qualifications, workforce composition, operating conditions and expansion. The data are available in the 2014 Census of Entrepreneurship Maré publication, consisting of a report on the local economy and the Maré Catalog of Trade and Services, a public utility guide, in which it is released, with the permission of the entrepreneurs, name, location and telephone and / or URL of 2,469 establishments, grouped according to their activities. It is a reference guide for investors and local and non-Maré consumers, also used by public and private agencies, with the mission of promoting microeconomics.

 

# 3 st Step - Maré Population Census - The survey conducted in 2013 counted 139,073 residents, distributed in 47,758 households. The research covers the characteristics of housing and people, such as access to urban services, age structure, school profile, place of birth, marital status and many others.

 

The Maré Population Census used the same coverage method as the IBGE Census, thus ensuring the reliability of its results. Therefore, the purpose of conducting a census in Maré was not to challenge the official census of the country. However, due to its national scale, the Brazilian census does not always respond satisfactorily to local specificities. In this sense, what moved the Maré Census was to deconstruct distorted representations about the reality of this set of slums and to facilitate integrated actions that expand the rights of its residents.

 

 

Read here the publications.

 

team

General Coordinators: Eliana Sousa Silva e Dalcio Gonçalves Marinho

Executive Coordinators:Everton Pereira da Silva, Fábio Douglas Brito de Almeida, Felipe da Silva Alves, Jonathan Mark Nunn

 

Support: 

Observatório de Favelas

 

sponsors 

Action Aid

Fundação Ford

AF – Banco de Desenvolvimento da América Latina

 

local partners 

16 Associações de Moradores da Maré

Watch this video about Census Maré by Banco do Brasil Foundation!

Publications


Street Guide of Maré

The Street Guide of Maré reaches its second edition and the PDF is now available for free download. The Guide is a result of Census Maré, and it was produced in partnership with the 16 residents’ associations of the region and other organizations. The launch of the guide is a milestone in the history of the neighborhood as it produced, for the first time, the cartographic mapping of an area that, although it was an official neighborhood, used to be represented only as a spot on the city’s map. SEE MORE


Maré Economic Enterprenour Census

This census is the result of an initiative of Redes da Maré and Observatório de Favelas. The main objective of this work is to produce knowledge about the daily life of Maré, thus facing the set of distorted representations about who the residents of the territories are and how they live.

PRINCIPAL ACHIEVEMENTS

2019

Produção do Censo Pontes e Vivências de Saberes (USP), a partir do Censo Populacional da Maré, um diagnóstico do perfil demográfico das comunidades vizinhas à Cidade Universitária (Jardim São Remo e Sem-Terra/Vila Clô) e à Escola de Artes, Ciências e Humanidades (Jardim Keralux e Vila Guaraciaba), como forma de identificar demandas sociais e criar propostas direcionadas ao poder público e instituições privadas. | Publicação da edição atualizada do Censo Populacional da Maré. | No processo de produção da pesquisa Construindo Pontes (UFRJ e Queen Mary University) foi utilizada a base de dados do Censo Populacional da Maré.

2017

Educação de Jovens e Adultos da Redes da Maré: Quando a Redes da Maré e a Fundação Roberto Marinho estavam alinhando a oferta do curso, os dados de faixa etária e nível de escolarização por comunidade do Censo serviram para o planejamento do número de turmas e vagas em cada sede da Redes que receberia o projeto. Os dados reforçaram os argumentos apresentados pela Redes da Maré e contribuíram para que a Fundação Roberto Marinho aprovasse uma oferta maior do que a prevista inicialmente. | Além desse projeto, outras pesquisas que utilizaram as bases de dados do Censo Maré foram os “Estudos sobre Empreendedorismo e Formalização no Brasil” (Tese de doutorado da pesquisadora alemã em empreendedorismo Anna-Katharina Lenz) e “Expressões da Violência de Gênero e Redes de Proteção”.

2016

Prefeitura do Rio oficializa 505 ruas da Maré a partir do Censo. | Entre as pesquisas e/ou projetos que utilizaram bases de dados do Censo Maré, estão a “Avaliação do impacto de Programas Complementares de Transferência de Renda” (FGV-EBAPE – Prof. César Zucco) e “Alfabetização Financeira” (Positive Planet).

2015

O Censo Populacional da Maré foi vencedor do Prêmio Fundação Banco do Brasil de Tecnologia Social (categoria Tecnologia Social para Meios Urbanos). | O primeiro festival gastronômico da Maré, Comida de Favela (patrocinado pelo Rumos Itaú Cultural), utilizou a base de dados do Censo para sua produção. Foram 16 estabelecimentos inscritos que concorreram a duas categorias: comida de bar e comida de rua.

2014

Publicação da 2ª edição do Guia de Ruas da Maré (versão atualizada). | Publicação do Censo de Empreendimentos Econômicos da Maré.

2013

Várias ruas ganham nomes escolhidos pelos moradores. | Classificado entre os 4 finalistas do Deutsche Bank Urban Age Award. | Identificação, caracterização e mapeamento de logradouros em 205 favelas da cidade do Rio de Janeiro por meio do Programa Rio Mais Social (Instituto Pereira Passos/ONU Habitat).

2012

Publicação do Guia de Ruas da Maré. | Primeira edição do Censo Populacional da Maré.

2011

Publicação do Censo de Empreendimentos Econômicos.

2010

Iniciada a atualização da base cartográfica da região em parceria com a Prefeitura do Rio de Janeiro, por meio do Instituto Pereira Passos. Nesse processo, foram identificados 815 logradouros.

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